Experience Economy
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Experience Economy
Experience Economy is a way of designing products and services where the main focus is on creating memorable moments for people, rather than only selling objects or offering simple services. In creative strategy, this means designers plan every step of the customer's journey to make sure each touchpoint feels unique and meaningful. Designers often use storytelling, sensory details, and interactive elements to help people feel more involved and connected. This approach encourages designers to think about how people feel before, during, and after using a product or service, making the whole experience more valuable and enjoyable.
customer journey mapping, sensory design, storytelling in design, interactive experiences
Experience Economy on Design+Encyclopedia
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