Evoluwe Branding Project

Evoluwe Branding Project

Evoluwe Branding Project is an award-winning comprehensive visual identity system developed for a customer experience and design thinking consultancy, exemplifying the evolution and transformation of business processes through sophisticated geometric symbolism. The project, conceived and executed between December 2021 and April 2022 in Brazil, employs a minimalist design language that cleverly integrates the letters E and W while incorporating three distinct geometric elements that represent the stages of organizational transformation. The visual identity's cornerstone is a progressive symbol sequence featuring a square that evolves through partial rounded corners, metaphorically illustrating the consultancy's process of understanding, initiating change, and achieving transformation. The design methodology adhered strictly to golden ratio principles, ensuring visual harmony and scalability across all applications. The project's development was distinguished by its collaborative approach, incorporating direct input from both the client and end-users through comprehensive market research, including a survey of 20 participants that validated the brand name's effectiveness, with 76% finding it appealing and 80% considering it memorable. The branding system extends to a sophisticated packaging solution featuring hexagonal forms that echo the geometric foundations of the logo, executed with 300g matte coated paper and soft-touch lamination finish. This exceptional work in visual communication design was recognized with a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its innovative approach to representing business transformation through visual elements.

branding design evolution geometric minimalism transformation consultancy

— Adam Dawson