Evergrande Kindergarten Logo And VI

Evergrande Kindergarten Logo And VI

Evergrande Kindergarten Logo and VI is an innovative visual identity system designed to create a child-centric brand experience for early childhood education. Created in 2016, this comprehensive visual communication design exemplifies a thoughtful approach to educational branding by transforming four letters 'E, V, E, R' into a dynamic logo that represents the concepts of 'everyone, everytime, everything and everywhere.' The design's distinctive feature lies in its plasticine-inspired aesthetic, symbolizing children's inherent flexibility and unlimited potential. The logo cleverly incorporates the silhouette of two children positioned back-to-back, creating a space that represents dreams and happiness. The visual identity system extends beyond the primary mark to include a series of auxiliary graphics derived from children's artwork, featuring irregular patterns and whimsical animal characters integrated with 26 English alphabet letters, making the learning experience more engaging and memorable. The design, which won the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, successfully balances educational gravitas with playful elements through its sophisticated use of diverse colors that represent childhood simplicity and aspirations. The project, completed in Shanghai, demonstrates exceptional consideration for its target audience by adopting a child's perspective in its creative approach, while maintaining professional design standards in its execution and implementation.

kindergarten branding, educational visual identity, child-centric design, logo system, visual communication design, early education branding

— Adam Dawson