EPSON Europe At Drupa 2016 Exhibition Stand

EPSON Europe At Drupa 2016 Exhibition Stand

EPSON Europe at Drupa 2016 Exhibition stand is an award-winning exhibition design that exemplifies innovative spatial planning and brand representation in large-scale commercial environments. Created for the world's largest paper and printing exhibition, this 826-square-meter installation features a distinctive architectural approach that harmoniously combines form and function. The design's primary element consists of a suspended umbrella-like structure crafted from recyclable polycarbonate hollow core sheets, supported by a lightweight aluminum tensile construction that ingeniously addresses the venue's strict weight limitations. The stand's layout incorporates a series of distinctive tree structures at lower levels, serving as clear identifiers for different product areas while maintaining optimal sight lines throughout the space. The design employs a sophisticated lighting scheme that emphasizes the clean architectural lines, complemented by minimalist high-gloss white melamine furniture designed for future reusability. This Gold A' Design Award-winning project, recognized in the Interior Space, Retail and Exhibition Design category, demonstrates exceptional achievement in creating a welcoming, brand-focused environment that effectively balances aesthetic appeal with practical functionality. The installation's innovative use of materials, particularly in the ceiling structure and backlit separation walls, showcases advanced technical solutions while maintaining visual clarity and spatial efficiency. The project, completed in 2016, represents a significant advancement in exhibition design, particularly in its approach to sustainable materials, modular construction, and the creation of distinct yet interconnected spaces for product display and hospitality areas.

exhibition design, sustainable architecture, brand installation, commercial display, spatial planning, modular construction

— Adam Dawson