Engagement Rate
From Design+Encyclopedia, the free encyclopedia on good design, art, architecture, creativity, engineering and innovation.
Engagement Rate
Engagement Rate is a way to measure how much people interact with a digital product, like a website or app, during their visit. In UX measurement, Engagement Rate can be tracked by counting actions such as clicks, scrolls, time spent on a page, or how many times a feature is used. Designers can use Engagement Rate to see which parts of a design people like to use most, helping them decide where to focus improvements. A unique fact is that Engagement Rate can be measured for micro-interactions, like tapping a button or swiping a card, giving very detailed feedback about which small design elements attract attention and use.
user interaction, UX analytics, micro-interactions, design feedback
Engagement Rate on Design+Encyclopedia
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