E City Sales Center

E City Sales Center

E City Sales Center is an innovative interior design project completed in 2019, located in Guangzhou, Guang Dong Province, China, encompassing 425 square meters of sophisticated retail space that reimagines the traditional concept of a sales center. The project, designed by Xiaoxi Chan and Jing Duan, represents a paradigm shift in commercial space design by introducing the concept of a high-end urban living room that authentically expresses contemporary lifestyle attitudes. The design masterfully integrates modern fashion aesthetics with natural elements, utilizing geometric broken line elements to create an elegant spatial experience that bridges the connection between urban dwellers and their environment. The interior's material palette showcases exquisite woodwork, metallic elements, marble grain finishes, premium leather, and cotton linen cloth art, creating a sophisticated yet vibrant atmosphere. The space is distinguished by its thoughtful incorporation of natural light as a key design element, transforming the conventional sales center paradigm into an artistic and humanistic experience. This innovative approach earned the project a Bronze A' Design Award in the Interior Space, Retail and Exhibition Design category in 2020, recognizing its excellence in creating emotionally resonant spaces that challenge traditional retail environment conventions. The design successfully addresses the challenge of rekindling urban memories through artistic visual presentation, establishing meaningful connections between the space and its visitors through careful attention to detail and materiality.

sales center design, urban living room concept, luxury retail space, contemporary interior design, architectural innovation, experiential retail environment

— Adam Dawson