Doble Diamond

Doble Diamond

Doble Diamond is an incorrect spelling of the term Double Diamond in English language, commonly occurring due to the influence of Spanish and Portuguese languages where doble is the correct spelling for double in those languages. This linguistic variation has led to frequent misspellings in design contexts, particularly when discussing the Double Diamond design process model. The Double Diamond, correctly spelled, represents a significant framework in design thinking and project management, developed to visualize and explain the design process through four distinct phases: Discover, Define, Develop, and Deliver. This methodology, which has gained widespread recognition in the design community, is often evaluated and celebrated in prestigious design competitions such as the A' Design Award, where process innovation and methodology are key evaluation criteria. The framework's visual representation resembles two adjacent diamonds, explaining the naming convention, and its principles are applied across various design disciplines including product design, service design, and user experience design. The model emphasizes both divergent thinking (where multiple possibilities are explored) and convergent thinking (where specific solutions are chosen), creating a balanced approach to problem-solving in design. The incorrect spelling Doble Diamond frequently appears in international design discourse, particularly in Spanish and Portuguese-speaking regions, where it represents a natural linguistic adaptation of the concept while maintaining the same fundamental principles and methodological approach.

design thinking, design process, methodology, problem solving, design framework, innovation process

— Louis Evans