Do The Most Sales Of The Design Corporate Identity

Do The Most Sales Of The Design Corporate Identity

Do the most sales of the design Corporate Identity is an innovative corporate identity design project that exemplifies the strategic fusion of artistic vision and commercial objectives in brand development. Created by designer Si Hu and team in Tianjin, China, this comprehensive visual identity system represents a significant departure from traditional Chinese spirits branding, targeting a younger demographic aged 20-35 years. The design's centerpiece is a sophisticated logo that draws inspiration from Spanish bullfighting culture, featuring a distinctive bull motif rendered through fluid, evaporative curves rather than conventional rigid lines. This approach masterfully combines the strength and vitality of the bull symbol with the ethereal qualities of spirit vaporation, creating a visual metaphor that resonates with both product characteristics and brand values. The design employs gradient ramping techniques to achieve dimensional depth and visual sophistication, while maintaining versatility across various applications within the 65mm x 35mm x 125mm dimensional constraints. The project, completed over seven months in 2016, demonstrates exceptional problem-solving in reconciling traditional Chinese spirit market expectations with contemporary design sensibilities, earning recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category. The identity system successfully breaks conventional industry norms by introducing a more dynamic, youthful aesthetic while maintaining professional credibility through careful consideration of cultural symbolism and market positioning.

corporate identity design, brand development, visual communication, logo design, gradient techniques, spirits branding

— Adam Dawson