DieForm, Stilhaus Rothrist Design/Sales Exhibition
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DieForm, Stilhaus Rothrist Design/Sales Exhibition
dieForm, stilhaus Rothrist Design/Sales Exhibition is an innovative interior design concept that revolutionizes the traditional retail exhibition space through its unique unmanned sales approach and modular architectural design, spanning 3,500 square meters within an existing department store in Switzerland. This groundbreaking exhibition space, which earned the prestigious Golden A' Design Award in Interior Space, Retail and Exhibition Design category, seamlessly integrates physical product displays with digital technology, creating an immersive shopping experience that prioritizes product appreciation over aggressive sales tactics. The exhibition's distinctive architectural elements include mobile partitions constructed from flocked trapezoidal sheeting and painted struts, reminiscent of industrial freight containers, connected to suspended lighting systems that ingeniously provide power to individual exhibition spaces. The modular design allows for flexible configuration of rental spaces ranging from 6.25 to 50 square meters, accommodating approximately 60 exhibitors and 600 products. The exhibition's innovative operational concept eliminates traditional sales staff and excessive advertising, instead employing QR codes and multimedia displays to provide detailed product information through a virtual showroom accessible via mobile applications and websites. The sophisticated gray podium serves as an ideal platform for product presentation, while custom-designed corrugated acrylic glass lamps illuminate the space, creating an atmosphere that draws inspiration from oriental bazaars while embracing modern design principles and technological integration. The exhibition's research-driven design incorporates urban structural elements, with main traffic axes highlighted through pedestrian crossing-style markings, demonstrating a thoughtful approach to visitor flow and space utilization.
exhibition design, retail innovation, modular architecture, digital integration, unmanned retail, interactive shopping
DieForm, Stilhaus Rothrist Design/Sales Exhibition on Design+Encyclopedia
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