Days Office Corporate Identity

Days Office Corporate Identity

Days Office Corporate Identity is an innovative and playful corporate identity design that uniquely reimagines office furniture retail through the lens of fast-food aesthetics, creating a distinctive and memorable brand experience. This Bronze A' Design Award-winning project in the Graphics, Illustration and Visual Communication Design category demonstrates a creative departure from traditional office furniture marketing approaches by incorporating fast-food visual language into its corporate identity system. The design concept ingeniously parodies fast-food establishment elements, featuring comprehensive environmental graphics with full-pattern walls, pop-style signage, and cleverly designed menu tables that present office furniture selections in a format reminiscent of food menus. The identity system extends to include custom-designed leaflets, novelty stickers packaged like pizza boxes, and staff uniforms inspired by food service attire, creating a cohesive and immersive brand experience. This unconventional approach effectively challenges conventional corporate identity norms while maintaining professional credibility, showcasing how playful design elements can transform the typically serious office furniture retail environment into an engaging and memorable customer experience. The project's success lies in its ability to balance whimsical creativity with functional communication, earning recognition at the prestigious A' Design Award competition for its innovative concept and effective visual communication strategy.

corporate identity design, office furniture branding, visual communication, retail experience design, environmental graphics, brand identity system

— Adam Dawson