Dark Patterns

Dark Patterns

Dark Patterns is a term in design ethics that describes design choices that lead people to make decisions they might not make if all information was clear and easy to understand. These patterns use timing, color, or wording to guide people toward actions, such as signing up for something or sharing more personal information. Some regions have started to create rules that require designers to avoid these patterns, and professional codes of conduct now often mention the importance of honest design. Designers can use checklists or review systems to make sure their work matches ethical guidelines and helps people make choices that are best for them.

ethics in design user consent transparency honest design

— Kevin Green