Daejeon Bruce Rice Cake Redesign Packaging Design

Daejeon Bruce Rice Cake Redesign Packaging Design

Daejeon Bruce Rice Cake Redesign Packaging Design is an innovative packaging design project that reimagines traditional Korean confectionery packaging while promoting regional tourism and cultural heritage. Created by designer Choulsoon Park during 2020, this comprehensive design solution integrates nine major landmarks from the Daejeon area into the packaging of traditional rice cakes, effectively merging cultural preservation with modern design aesthetics. The design features a sophisticated structural approach with dimensions of 234mm x 120mm for outer packaging and 80mm x 125mm for inner packaging, incorporating both Korean and English text to ensure broader accessibility. The project demonstrates exceptional attention to material selection, utilizing sturdy paper stock that enables the package to be both displayed standing or laying flat, while ensuring product protection. Distinguished by its three-series color coding system that corresponds to different product flavors, the design facilitates intuitive consumer navigation while maintaining visual coherence. The project's cultural significance extends beyond mere product containment, serving as a vehicle for regional promotion and tourism enhancement during Daejeon's designated visiting years of 2019-2021. This innovative approach to packaging design, which earned a Bronze A' Design Award in the Packaging Design category, exemplifies how commercial packaging can effectively combine practical functionality with cultural storytelling, creating a meaningful connection between local heritage, consumer products, and tourism promotion.

packaging design, cultural heritage, Korean confectionery, tourism promotion, graphic illustration, regional landmarks

— Adam Dawson