D=3 SONY ISE 2016 Amsterdam Exhibition Presentation

D=3 SONY ISE 2016 Amsterdam Exhibition Presentation

d=3 SONY ISE 2016 Amsterdam Exhibition presentation is an innovative exhibition design concept that revolutionized the traditional approach to audiovisual technology displays through its immersive forest-themed environment. Created by Dutch designer Ton Wittebol and team, this Bronze A' Design Award-winning installation transformed a 16x24 square meter space into an enchanting digital woodland, featuring eight towering 750cm-tall trees equipped with sixteen horizontal projection surfaces resembling leaves. The design masterfully integrated cutting-edge projection technology with organic forms, creating a dynamic environment where digital content seamlessly merged with physical structures. The installation's unique approach departed from conventional exhibition designs by presenting high-end electronic equipment within a poetic, naturalistic setting that simulated changing seasons, complete with animated effects such as flying planes and lightning storms. This groundbreaking design successfully overcame technical challenges in projection mapping by eliminating shadow obstruction issues, while maintaining clear sightlines throughout the space. The innovative use of materials including steel, wood, and rubber, combined with sophisticated digital content, created an unprecedented exhibition experience that demonstrated the possibilities of integrated audiovisual solutions. The design's success was formally recognized when it received the Bronze A' Design Award in the Interior Space, Retail and Exhibition Design category, acknowledging its exceptional contribution to exhibition design innovation and its ability to create meaningful experiences that transcend traditional display methods.

exhibition design, immersive environment, digital projection, forest installation, audiovisual technology, interactive space

— Adam Dawson