C'YiShu Corporate Identity

C'YiShu Corporate Identity

C'YiShu Corporate Identity is an innovative and comprehensive visual communication system that masterfully integrates architectural interior design elements with piano education concepts, creating a sophisticated brand identity for a multifaceted design studio. Developed in Xi'an between November 2018 and March 2019, this corporate identity system stands out for its unique approach to combining spatial awareness with traditional Chinese character aesthetics. The design employs a systematic visual language that transcends the conventional boundaries of logo design, incorporating auxiliary graphics that represent multiple business forms including design, piano, coffee, and furniture services. The identity system features meticulously crafted components across various touchpoints, including notepads (82mmx190mm), notebooks (105mmx148mm), sketch books (210mmx297mm), business cards in two sizes (50mmx90mm and 50mmx50mm), cloth bags (340mmx410mm), envelopes (100mmx200mm), file pockets (180mmx250mm), work cards (70mmx10mm), and branded brooches (20mmx22mm). The production techniques employ sophisticated methods such as silver printing, white hot stamping, specialty paper applications, and metal laser hollowing, demonstrating exceptional attention to detail and craftsmanship. This corporate identity system, which won the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, exemplifies excellence in brand system development through its cohesive visual language, strategic implementation, and memorable design elements that effectively communicate the brand's diverse offerings while maintaining a strong, unified aesthetic presence.

corporate identity design, visual communication system, brand identity, spatial design, Chinese typography, architectural branding

— Adam Dawson