Conversion Optimization

Conversion Optimization

Conversion Optimization is a process in web design that uses small changes to page layout, color, or wording to help more visitors take a specific action, like clicking a button or filling out a form. Designers can use heatmaps to see where people click most on a page, and then move important buttons or links to those spots. Even changing the size or color of a button can help more people notice it and use it. Testing different versions of a page, called A/B testing, helps find which design works best for getting more people to act. Using clear and simple words in headlines and buttons makes it easier for visitors to know what to do next.

call to action, heatmap analysis, A/B testing, button design, user flow

— Kevin Green