Color Palette

Color Palette

Color Palette is a group of colors chosen for a design project that can help set the mood and guide the viewer's feelings. In design, color palettes can be made using special tools that measure how colors look next to each other on a screen or in print. Some designers use color palettes that are based on the colors found in nature, like the shades in a sunset or the greens in a forest, to make their work feel more connected to real life. Digital design programs can show how a color palette will look in different lighting, which helps designers pick colors that work well in many places. Designers sometimes use color palettes to help people know what a brand or product is about, since certain colors can make people think of certain ideas or feelings.

color harmony color scheme visual identity brand colors

— Kevin Green