Cera Una Volta Wine Label

Cera Una Volta Wine Label

Cera Una Volta Wine Label is an award-winning packaging design that exemplifies the harmonious fusion of storytelling and visual artistry in wine label design. Created by Italian designer Giovanni Murgia in collaboration with illustrator Sara Pilloni, this innovative label design transforms the traditional wine packaging paradigm by incorporating fairytale-inspired elements to convey the product's heritage and emotional resonance. The design, which garnered a Golden A' Design Award in the Packaging Design category, features a deliberately whimsical illustration depicting a young girl flying on wings of fantasy, accompanied by a guiding swallow, symbolizing the journey of wine creation. The label's material composition demonstrates exceptional attention to tactile experience, utilizing specially textured coated paper that mimics fabric and incorporates soft-touch finishing techniques to enhance the sensory interaction. The design's technical specifications of 13.5x8.8 cm are thoughtfully proportioned to complement the transparent burgundy bottle, allowing the golden hues of the wine to interact with the label's visual elements. The packaging system extends to a coordinated presentation box measuring 32x27x10 cm, which accommodates three bottles and maintains the design's narrative consistency. This sophisticated design solution, developed in Sardinia between June and December 2019, draws inspiration from Antoine de Saint-Exupéry's The Little Prince and successfully targets discerning wine enthusiasts who value both product quality and storytelling authenticity. The label's execution demonstrates innovative use of embossing techniques and thoughtful color selection to reinforce its fairytale aesthetic, while effectively communicating the product's premium positioning and artisanal heritage.

wine packaging design, fairytale illustration, premium label design, tactile packaging experience, artisanal wine branding, luxury beverage packaging

— Adam Dawson