CCRG Jiu Chen Sales Center

CCRG Jiu Chen Sales Center

CCRG Jiu Chen Sales Center is an award-winning architectural interior space located in Chengdu, China, encompassing 1,380 square meters of meticulously designed exhibition and retail space that masterfully integrates traditional Chinese artistic elements with contemporary design principles. The space's conceptual foundation draws inspiration from the ethereal imagery of a moonlit lotus pond, employing various artistic effects of traditional ink painting techniques translated into modern spatial design. The interior architecture features innovative use of materials, including stainless steel mirror ceilings and carefully selected low-carbon content JRG materials, which create a sophisticated interplay of reflections and textures. The design philosophy embraces the cultural context of Chengdu's leisurely atmosphere while incorporating distinctive architectural elements such as arc formations and circular motifs that symbolize the natural flow of water. Notable design features include geometric patterns that abstractly represent swimming goldfish, strategic implementation of red and yellow accent colors, and the integration of spiral staircases that demonstrate exceptional material plasticity. The space achieved international recognition by winning the Golden A' Design Award in the Interior Space, Retail and Exhibition Design category, acknowledging its outstanding achievement in combining aesthetic excellence with functional innovation. The design's sophisticated approach to spatial organization creates distinct gradations through the thoughtful placement of architectural elements, while the careful selection of materials and finishing techniques contributes to a harmonious balance between traditional Chinese artistic expression and contemporary design sensibilities.

interior design, Chinese cultural elements, architectural innovation, exhibition space, contemporary aesthetics, spatial design

— Adam Dawson