Beertone Beer Color Swatches

Beertone Beer Color Swatches

Beertone Beer Color Swatches is an innovative color reference guide system specifically designed for the beer industry, presenting a comprehensive visual catalog of beer colors in a distinctive glass-shaped fan format. Created by designers Alexander Michelbach and Daniel Eugster, this pioneering tool emerged from the intersection of professional color expertise and beer enthusiasm, offering a systematic approach to categorizing and referencing beer colors. The first edition, which garnered the Platinum A' Design Award in the Idea and Conceptual Design category, meticulously documented 202 different Swiss beers, representing a thorough cross-country survey of brewing traditions. The design features high-quality materials, including Algro Design Card 360g/m2 for the cover and Rebello 200g/m2 for content pages, assembled with a practical plastic button mechanism that enables fan-like movement. Standing at 17.5 centimeters in height and 5.5 centimeters in width, the guide maintains the silhouette of a classic beer glass, making it both functionally relevant and aesthetically appealing to its target audience. This innovative approach to beer classification has not only created a new standard for visual beer references but also bridges the gap between professional color design and craft brewing, offering a valuable resource for designers, brewers, and beer enthusiasts alike. The project, which began in October 2012, demonstrates exceptional attention to detail in its execution, from the careful collection and organization of beer samples to the precise color matching and documentation process, establishing itself as a significant contribution to both the design and brewing industries.

beer color guide, craft brewing reference, beverage design tool, color swatch system, beer classification guide, visual brewing standard

— Adam Dawson