A/B Experiment

A/B Experiment

A/B Experiment is a method in product design where two versions of a product feature or element are shown to different groups of users to see which one works better. In product design, this can mean testing different button shapes, colors, or even materials to find out which version users prefer or use more. Designers often use A/B Experiments to make decisions based on real user actions instead of guessing. This helps improve products by using clear data from real people, making sure design choices match what users like or find easier to use.

user testing, prototype evaluation, design iteration, feature comparison, product optimization

— Kevin Green