87MM Brand Story Book Design

87MM Brand Story Book Design

87MM Brand Story Book Design is a meticulously crafted editorial project that exemplifies excellence in contemporary book design and brand storytelling. This comprehensive brand book, measuring 190 mm × 280 mm × 33 mm with 400 pages, represents a significant achievement in visual communication design, chronicling a decade of fashion brand evolution through sophisticated design elements and thoughtful material choices. The design employs multiple innovative features, including a distinctive cover treatment utilizing debossing and matte inkstone techniques, along with gloss black hot foil stamping that creates a tactile representation of temporal accumulation. The book's structure is thoughtfully divided into three main sections, each utilizing four different paper types to enhance the narrative and visual experience. A notable technical achievement is the implementation of silkscreen coating in Part 1-1, creating a unique tactile distinction from other sections. The design incorporates custom typography inspired by the numerical elements of the brand, demonstrating exceptional attention to detail in visual storytelling. Created between March 2021 and January 2022 in Seoul, Korea, under the direction of designer Sunghoon Kim, with textual contributions from Kim Wonjoong and Park Jiwoon, this work has been recognized with a Silver A' Design Award in the Print and Published Media Design category, acknowledging its outstanding contribution to editorial design and brand communication. The project successfully overcomes the challenge of organizing and presenting a decade's worth of brand history through careful content curation and innovative design solutions, resulting in a cohesive narrative that effectively communicates brand philosophy and evolution.

brand storytelling, editorial design, typography, visual communication, fashion documentation, book design

— Adam Dawson