7 Stick Chewing Gum

7 Stick Chewing Gum

7 Stick Chewing Gum is an innovative packaging design project that revolutionizes the traditional approach to chewing gum presentation, developed by the Turkish design agency Twinsadhouse. This contemporary design solution represents a significant departure from conventional chewing gum packaging paradigms, incorporating brave and strategic communication elements that resonate with modern consumer sensibilities. The design philosophy centers on creating a young, fun, and intelligent brand identity that effectively captures the zeitgeist of the new generation while maintaining professional sophistication. Distinguished by its aspartame-free formulation, the product demonstrates a forward-thinking approach to health consciousness, aligning with contemporary consumer preferences for cleaner ingredient profiles. The packaging design, which earned recognition with an Iron A' Design Award in the Packaging Design category in 2017, exemplifies a harmonious blend of functionality and aesthetic appeal, reflecting the conscious consumption patterns and technology-oriented mindset of its target demographic. The design's success lies in its ability to balance expressionist elements with practical considerations, creating a visual language that speaks to anti-perfectionist attitudes while maintaining brand coherence and market appeal. Under the creative direction of Salih Kandemir, the project demonstrates exceptional attention to detail in its strategic approach to brand communication, establishing new paradigms in the competitive confectionery packaging sector.

packaging design, brand identity, conscious consumption, youth culture, aspartame-free products, contemporary confectionery

— Adam Dawson