1in360 Brand Identity Redesign

1in360 Brand Identity Redesign

1in360 Brand Identity Redesign is a comprehensive visual identity system developed for an internet-centered talent show platform, distinguished by its innovative approach to brand representation through geometric manipulation of star symbolism. The design, created by art directors Dongho Kim and Yunyoung Lee, features a sophisticated reinterpretation of the traditional star emblem, incorporating multi-layered stripe arrangements with varying thicknesses and colors to convey dynamism and contemporary appeal. This Silver A' Design Award-winning project in the Graphics, Illustration and Visual Communication Design category demonstrates exceptional technical execution through its distinctive weave-side vector technique, which extends geometrically around a pentagram structure. The identity system employs a carefully curated color palette dominated by purple and pink tones, with provisions for monochromatic applications, while maintaining strict dimensional specifications of 85*115 pixels at 72 DPI minimum resolution. The design's uniqueness stems from its ability to represent inclusiveness and creativity through visual elements that resonate with global pop culture sensibilities, while simultaneously addressing the technical challenges of cross-platform adaptability and brand recognition. The project, executed between October 2017 and May 2018 in London, exemplifies how contemporary brand identity design can effectively combine traditional symbolism with modern geometric patterns to create a cohesive visual language that communicates professionalism, specialization, and artistic innovation.

brand identity, visual communication, geometric design, talent show branding, star symbolism, contemporary logo design

— Adam Dawson