Between the first show Poster is a sophisticated visual communication design project created by designers Daeki Shim and Hyojun Shim that explores the interconnectedness of twelve young designers and design studios through innovative graphic representation. Conceived and executed in London during 2010, this exhibition poster masterfully visualizes the complex relationships and connections between participating artists through a dynamic compositional approach that enables multiple viewing angles, creating a layered visual experience. The poster, measuring 594mm x 841mm, demonstrates exceptional technical execution through meticulous attention to detail and careful color management achieved through extensive experimental printing processes. The design concept revolves around the philosophical exploration of the word Between, challenging conventional poster design by creating a visual narrative that represents the collective unity of diverse creative perspectives. This Bronze A' Design Award-winning work in the Graphics, Illustration and Visual Communication Design category exemplifies excellence in both conceptual depth and technical execution. The poster serves as both an informational medium and an artistic statement, successfully bridging the gap between functional communication and aesthetic innovation. The designers overcame significant challenges in synthesizing twelve distinct creative viewpoints into a cohesive visual language, resulting in a design that effectively communicates the exhibition's core theme while maintaining visual intrigue and professional sophistication. The project demonstrates remarkable achievement in graphic design through its strategic use of visual elements, thoughtful composition, and innovative approach to representing abstract connections in a tangible form.
poster design, visual communication, exhibition graphics, contemporary typography, artistic interconnection, graphic innovation
CITATION : "Adam Dawson. 'Between The First Show Poster.' Design+Encyclopedia. https://design-encyclopedia.com/?E=444564 (Accessed on November 17, 2025)"
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