Blandy's Madeira Rebranding is a comprehensive visual identity renewal project for a historic Madeira wine producer, executed with meticulous attention to detail and reverence for tradition. This strategic rebranding initiative, which earned the prestigious Golden A' Design Award in the Packaging Design category, encompasses a complete reimagining of the brand's visual elements while maintaining its heritage dating back to 1811. The project, developed between March 2015 and February 2016, introduced a sophisticated new identity system that emphasizes the premium nature of the product through carefully considered design elements. The redesign incorporates traditional wine-making symbolism, particularly highlighting the distinctive oak cask aging process through visual motifs. Notable features include heat-engraved wooden packaging for premium categories, measuring 285mm in width, 100mm in depth, and 340mm in height, which showcases the renewed logo and family crest. The packaging design demonstrates exceptional attention to detail, incorporating certificates of quality and origin, alongside personalized documentation from leadership. The color palette and material selections were specifically chosen to reflect the distinctive characteristics of Madeira wine, while the overall design language successfully bridges the gap between historical significance and contemporary aesthetic sensibilities. This rebranding project, recognized by the A' Design Award for its excellence in packaging design, represents a masterful balance between honoring centuries-old traditions and meeting modern market demands, establishing new standards in premium wine packaging design.
wine packaging design, luxury branding, heritage redesign, premium packaging, wooden case design, beverage identity
CITATION : "Adam Dawson. 'Blandy's Madeira Rebranding.' Design+Encyclopedia. https://design-encyclopedia.com/?E=443858 (Accessed on November 19, 2025)"
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