Bass Awards 2017 Promotional Video Promotional Video is an innovative animated promotional piece that masterfully combines traditional animation techniques with contemporary motion graphics, created by acclaimed designer and animation director Sebastian Curi in collaboration with a talented international team. This visually striking work, which earned the prestigious Silver A' Design Award in the Movie, Video and Animation Design category, explores the concept of creative anticipation through a rich tapestry of diverse animated characters and vibrant visual elements. The narrative unfolds as a metaphorical tropical storm of creativity, featuring an array of uniquely designed creatures of varying sizes and forms, all rendered in a distinctive artistic style that emphasizes diversity and artistic excellence. Produced entirely through digital means, the project showcases a sophisticated blend of traditional cel animation and modern motion graphics techniques, completed between February and March 2017. The video's artistic direction deliberately creates a building sense of anticipation, beginning with subtle murmurs that gradually intensify as different groups of characters interact and communicate, symbolizing the spreading of creative energy. The color palette, character design, and animation techniques work in harmony to convey the underlying theme of creative excellence and artistic passion. The project's technical execution demonstrates exceptional attention to detail in both animation and sound design, with the audio elements carefully crafted to complement the visual narrative. This work stands as a significant achievement in promotional animation, exemplifying the potential of combining traditional animation principles with contemporary digital techniques to create emotionally resonant and visually compelling content.
animation design, promotional video, motion graphics, character animation, digital art, creative storytelling
CITATION : "Adam Dawson. 'Bass Awards 2017 Promotional Video Promotional Video.' Design+Encyclopedia. https://design-encyclopedia.com/?E=441843 (Accessed on November 11, 2025)"
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