Aila Dokuz Sekiz Identity Luxury Speciality Restaurant Identity is a sophisticated visual branding system created for a high-end Turkish specialty restaurant, exemplifying the harmonious fusion of traditional ocakbasi grill culture with contemporary luxury dining aesthetics. The comprehensive identity design, which earned an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, encompasses a meticulously crafted logo with art deco influences, custom typography, and an extensive collection of premium collateral materials. The design's distinctive feature lies in its innovative use of materials and artisanal production techniques, particularly evident in the menu design which incorporates white oak veneer with hand-painted translucent black finishes, acid-etched bronze-tinted brass emblems with navy enamel inlays, and vegetal-dyed leather spines. The visual identity system successfully bridges the gap between traditional Turkish culinary heritage and modern luxury dining through its sophisticated color palette, material selection, and attention to detail. The project, completed over a four-and-a-half-month period, demonstrates exceptional craftsmanship in its execution, from the conceptual development to the final production of collateral materials measuring 23 x 32 cm for the largest menu items. The identity system's success lies in its ability to create a memorable brand experience that enhances the dining atmosphere while maintaining cultural authenticity, achieved through careful consideration of natural materials and artisanal production methods that honor the traditional spirit of Turkish cuisine while elevating it to a contemporary luxury context.
restaurant branding, luxury identity design, menu design, art deco influence, Turkish cuisine, hospitality design
CITATION : "Adam Dawson. 'Aila Dokuz Sekiz Identity Luxury Speciality Restaurant Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=441648 (Accessed on March 14, 2025)"
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