BBALDE Service Brand Identity Design Logo, Symbol and App is an innovative visual identity system and mobile application interface design that revolutionizes integrated shopping management through sophisticated symbolism and functional aesthetics. The design's central motif draws inspiration from the Korean word BBALDE (meaning straw), cleverly incorporating this concept into a dynamic visual system where nine distinct geometric forms, arranged at 45-degree angles, represent information flow from multiple directions. This comprehensive brand identity solution, developed between January 2015 and June 2016, employs a minimalist black color scheme that symbolically represents the amalgamation of various shopping mall logo colors, while simultaneously establishing a strong, memorable visual presence. The design's sophisticated approach to information visualization manifests through a carefully constructed symbol that, when viewed from above, resembles multiple straws inserted into a cup, metaphorically representing the service's ability to aggregate and organize diverse shopping data streams into a unified, accessible format. The project, which earned recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, demonstrates exceptional technical execution through its implementation in Adobe Illustrator CC, following extensive hand-drawn conceptualization on grid paper. The design successfully addresses the challenge of creating an intuitive, enduring brand identity that effectively communicates the service's core functionality of streamlining multiple shopping mall experiences into a single, user-friendly interface, while maintaining sophisticated aesthetic principles that contribute to its lasting impact in users' memories.
brand identity design, shopping management app, visual communication, geometric symbolism, integrated interface design, Korean digital service
CITATION : "Adam Dawson. 'BBALDE Service Brand Identity Design Logo, Symbol And App.' Design+Encyclopedia. https://design-encyclopedia.com/?E=438218 (Accessed on November 19, 2025)"
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