Mission Sleep Fitness Recap Campaign

Mission Sleep Fitness Recap Campaign

Mission Sleep Fitness Recap Campaign is an innovative digital marketing initiative that revolutionizes the presentation of personal sleep and health data through an engaging, space-themed interactive experience. Designed by Jisoo Sim and team in 2022, this groundbreaking campaign transforms complex sleep metrics into an accessible, gamified journey featuring custom avatars and galactic design elements. The campaign employs sophisticated technology, including React, Javascript, and SVG Animation for the in-app experience, while utilizing After Effects for animation and Maya for individual avatar design. This comprehensive digital solution presents users' annual sleep data in an Instagram story-like format, combining dynamic metrics with animated visuals to create an immersive user experience. The project successfully addresses the challenge of presenting scientific sleep data in an engaging yet scientifically accurate manner, making complex health information accessible to a broader audience. The campaign's space theme effectively symbolizes the future of sleep technology, while its interactive elements encourage user engagement and data sharing. The design, which earned a Bronze A' Design Award in the Advertising, Marketing and Communication Design category, demonstrates exceptional creativity in transforming personal health metrics into a compelling narrative. The project's implementation required extensive collaboration between design and engineering teams, incorporating data analysis to identify and present the most relevant sleep metrics throughout the year, ultimately creating a seamless integration within the existing mobile application infrastructure.

sleep fitness, digital health visualization, interactive data storytelling, space-themed design, health metrics gamification, user experience design

— Adam Dawson