Mi Band 3 Sport Band Packaging

Mi Band 3 Sport Band Packaging

Mi Band 3 Sport Band Packaging is an innovative sports wearable device packaging solution that revolutionizes the presentation of entry-level fitness tracking devices through its dynamic and youth-oriented design approach. The packaging design, which earned a Silver A' Design Award in the Packaging Design category, features a striking visual composition centered around a bold numeral 3 complemented by athletic track-inspired patterns that extend across the entire surface, effectively conveying energy and movement. The design employs a thoughtful color-coding system to differentiate various product versions while maintaining a cohesive visual identity across the product line. Measuring 108mm in height, 75mm in length, and 32mm in width, the packaging utilizes paper as its primary material, incorporating precise die-cutting and folding techniques to achieve its distinctive form. The design successfully addresses the challenge of creating premium-looking packaging within strict budget constraints, demonstrating that sophisticated design solutions are achievable even for cost-sensitive market segments. The packaging's visual language deliberately departs from the conventional cold and austere aesthetic typically associated with electronic sports products in the Chinese market, instead introducing a warm, energetic, and approachable design vocabulary that resonates with its target demographic. This innovative approach to packaging design, completed between July 2018 and May 2019, exemplifies how thoughtful design can elevate the perceived value of entry-level products while creating new possibilities for retail display presentation.

packaging design, sports wearable, retail packaging, youth-oriented design, athletic aesthetic, brand identity

— Adam Dawson