Martini Pio Lineapelle Milano Stand is an innovative exhibition space design that exemplifies minimalist architectural principles through its distinctive illusion of elevation from the ground level. Created by Italian designer Franco Pupillo, this sophisticated trade show installation, which earned a Bronze A' Design Award in the Trade Show Architecture category, features a unique architectural approach where the front section appears to float above ground level, achieved through a clever combination of stairs that lead visitors up and then down into the interior space. The structure, measuring 12 x 8 meters with a height of 3 meters, harmoniously combines wood construction with contemporary materials including metal, glass, and concrete panels. The interior space functions as a refined showroom with an integrated bar area, demonstrating exceptional space utilization and visitor engagement strategies. Three strategically placed Quercus suber trees enhance the organic aesthetic while creating a distinctive atmosphere that sets it apart from conventional exhibition stands. The design's emphasis on large openings and custom-crafted furnishings, including specially designed seating and meeting tables, reflects a thoughtful balance between functionality and aesthetic appeal. This biannual installation, first introduced at LINEAPELLE Milan in September 2014, represents a significant achievement in exhibition design, particularly notable for being the only elevated stand design featuring stairs within the entire fair, establishing a memorable brand presence through architectural innovation and sophisticated material selection.
exhibition design, minimalist architecture, trade show installation, sustainable materials, custom furnishings, innovative spatial design
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