Benin Branding

Benin Branding

Benin Branding is a comprehensive visual identity system and brand transformation project designed by Croatian designer Anja Zambelli Čolak, which reimagines a three-decade-old coffee service business for franchise expansion. The project, recognized with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, masterfully integrates Renaissance-inspired symbolism with contemporary design elements to create a cohesive brand experience. At its core, the design features a distinctive cherub symbol that embodies the divine experience of coffee consumption while establishing a meaningful connection to Italy's premium coffee heritage. The visual system employs a strategically chosen color palette of baby pink and blue tones, complemented by energetic yellow and red accents, specifically targeting Millennial and Gen Z demographics. The brand identity encompasses multiple touchpoints, including packaging solutions that prioritize sustainability through the use of natural papers, metal containers, and jute materials. The design successfully addresses multiple challenges, including effective communication across three different target segments, creation of a unifying symbol that represents both heavenly experience and family values, and standardization for franchise implementation. The project's execution demonstrates exceptional attention to detail, incorporating angelic cloud textures and carefully considered typography that maintains consistency across various applications, from interior design elements to marketing collaterals. This award-winning design exemplifies how strategic branding can effectively transform a family-run business into a scalable franchise model while preserving its core values and enhancing customer experience.

brand identity, coffee franchise, Renaissance symbolism, visual communication, sustainable packaging, cherub design

— Adam Dawson