Buchanan's Red Seal Branding and Redesign is a distinguished luxury packaging design project that exemplifies excellence in premium spirits presentation, earning recognition with a Golden A' Design Award in the Packaging Design category. This comprehensive redesign encompasses a sophisticated bottle structure, package design, and gift box that harmoniously blend traditional craftsmanship with contemporary luxury aesthetics. The design features an elegant bottle silhouette characterized by gentle curves that showcase an iconic seal at its center, complemented by an embossed crest visible through the front of the bottle, creating a captivating interplay between front and back elements. The attention to detail extends to the bottle's distinctive green tint base, while the closure combines red textured wood with engraved gold metal, reflecting premium quality and heritage. The packaging's technical sophistication is evident in its mixed-material approach, featuring metallic substrates, micro-embossed neck labels, transparent PSL bottom labels with raised gloss varnish, and a meticulously molded wax-like seal highlighted with gold accents. The design's presentation culminates in an elegant deep red gift box that opens like a book, creating a ceremonial unveiling experience. This award-winning design successfully balances luxury cues with functional excellence, incorporating innovative production techniques while maintaining brand heritage through careful material selection and aesthetic refinement.
Premium spirits packaging, luxury brand redesign, heritage bottle design, mixed-material packaging, premium gift presentation, innovative closure design
CITATION : "Adam Dawson. 'Buchanan's Red Seal Branding And Redesign.' Design+Encyclopedia. https://design-encyclopedia.com/?E=453669 (Accessed on November 16, 2025)"
We have 216.553 Topics and 472.819 Entries and Buchanan's Red Seal Branding And Redesign has 1 entries on Design+Encyclopedia. Design+Encyclopedia is a free encyclopedia, written collaboratively by designers, creators, artists, innovators and architects. Become a contributor and expand our knowledge on Buchanan's Red Seal Branding And Redesign today.