BRC Star Amber Sales Center is an innovative architectural and interior design project completed in 2019 in Fuzhou, China, that masterfully blends Western Art Deco aesthetics with traditional marine culture to create a sophisticated sales center experience. The 500-square-meter, two-story structure represents a significant advancement in experiential retail design, characterized by its distinctive use of architectural elements, including smooth curves, arched doorways, and carefully curated material selections. The design philosophy emphasizes the harmonious integration of modern fashion and artistic expression, featuring a striking color palette that combines classic Art Deco gold and beige with bold Klein blue and Bordeaux red accents. The space is architecturally centered around a sandbox area, enhanced by intricately woven lighting decorations and vertical ceiling light strips, while large-scale transparent floor-to-ceiling windows facilitate natural illumination throughout the structure. Notable design elements include the innovative use of water ripple-like ceilings, metal interfaces with unique surface treatments, and artistic installations that create a highly recognizable spatial identity. The second floor houses a sophisticated VR experience room equipped with advanced virtual technology, enabling visitors to engage with immersive, multi-sensory presentations of future living spaces. This exceptional project, designed by Rui Ning and Timson Zi in collaboration with their team, was awarded the prestigious Golden A' Design Award in the Interior Space, Retail and Exhibition Design category in 2020, recognizing its outstanding contribution to contemporary retail architecture and interior design innovation.
sales center design, Art Deco architecture, marine cultural elements, experiential retail space, contemporary interior design, architectural innovation
CITATION : "Adam Dawson. 'BRC Star Amber Sales Center.' Design+Encyclopedia. https://design-encyclopedia.com/?E=453665 (Accessed on November 16, 2025)"
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