Bairuiyuan Wolfberry is an innovative packaging design that revolutionizes the preservation and presentation of traditional Chinese wolfberries, exemplifying the harmonious fusion of cultural heritage and modern technology. This sophisticated design, created by Chief Creative Officer Ke Xia and team in Chengdu, features a distinctive combination of traditional Chinese inscription stone carving artistry and contemporary packaging technology. The design consists of an outer box measuring 400mm x 168mm x 100mm, crafted with cotton paper embossing and industrial cardboard for structural integrity, while incorporating soft material filling for impact protection. The interior houses five pioneering one-way exhaust bottles (60mm x 120mm each), representing the first implementation of this technology in the Chinese wolfberry market, specifically engineered to maintain optimal dryness and freshness of the premium wolfberries harvested from Ningxia's core production region. The aesthetic elements feature a refined red and white color scheme complemented by gold-edge hot stamping on the waist seal, symbolizing temporal permanence while paying homage to Chinese cultural heritage. The innovative design, which won the Bronze A' Design Award in the Packaging Design category, incorporates practical features such as magnetic closure, measurement scales for portion control, and a sophisticated freshness-locking mechanism that has set new standards in the wolfberry industry, demonstrating excellence in both functional efficiency and cultural preservation.
wolfberry packaging design, traditional Chinese medicine, innovative preservation technology, cultural heritage design, premium fruit packaging, sustainable food storage
CITATION : "Adam Dawson. 'Bairuiyuan Wolfberry.' Design+Encyclopedia. https://design-encyclopedia.com/?E=452766 (Accessed on November 16, 2025)"
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