Branding Accademia Of Perugia Brand System And Campaign

Branding Accademia Of Perugia Brand System And Campaign

Branding Accademia of Perugia Brand System and Campaign is a comprehensive visual identity and communication design project that exemplifies innovative approaches in contemporary brand development for educational institutions. Created by Paul Robb, an experienced Creative Director and Type designer, this Silver A' Design Award-winning project represents a significant achievement in visual communication design, combining classical inspiration with modern dynamism. The design system incorporates a bespoke typeface and sophisticated motion graphics to create a unified yet flexible brand architecture that successfully distinguishes different academic courses while maintaining cohesive institutional identity. The project's distinctive feature lies in its kinetic brand identity system, which utilizes motion graphics to generate a diverse palette of still images, complemented by morphing colors and shapes that characterize various courses, workshops, and activities. This innovative approach deliberately avoids typical educational branding clichés, instead offering an energetic and robust visual language that works effectively across different artistic disciplines. The campaign's implementation spans both traditional outdoor advertising and digital platforms, demonstrating remarkable versatility in its application. The design solution successfully addressed the challenge of creating non-3D effects in rendering while maintaining a sense of movement in outdoor experiences. This transformative branding system, developed through extensive research including studies of fluid motion and color interaction, has demonstrated significant impact, contributing to a substantial increase in student enrollment from 150 to over 700 students. Recognized with a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, this project stands as a testament to excellence in educational institution branding, showcasing how thoughtful design can effectively bridge classical heritage with contemporary visual communication needs.

visual identity design, educational branding, motion graphics, kinetic typography, brand architecture, institutional communication

— Adam Dawson

CITATION : "Adam Dawson. 'Branding Accademia Of Perugia Brand System And Campaign.' Design+Encyclopedia. https://design-encyclopedia.com/?E=452762 (Accessed on November 19, 2025)"