By Polar Animation is an award-winning animated short film that addresses critical environmental concerns through artistic storytelling, created in response to a 2019 news report about a displaced polar bear in Siberia. This thought-provoking animation, directed by visual artist Lok Kee Rocky Fong, employs a distinctive artistic approach where music serves as the narrative dialogue, creating an immersive atmospheric experience that highlights the plight of neglected creatures in our changing world. The animation, produced at 1920 x 1080 resolution at 25 frames per second, showcases a sophisticated production process that begins with illustrations created on iPad and computer using Photoshop, before being transformed into dynamic animation through After Effects. The project's visual aesthetics and storytelling prowess earned it a Bronze A' Design Award in the Movie, Video and Animation Design category, recognizing its creative excellence and meaningful contribution to environmental awareness through digital art. The animation's unique narrative structure focuses on building ambience and mood, allowing the visual elements and musical score to convey its powerful message about environmental neglect and solidarity. This innovative approach to storytelling, combined with its technical execution and social commentary, positions the work as a significant contribution to contemporary animation design, particularly in addressing global environmental challenges through artistic expression. The project represents a collaborative effort, featuring contributions from Jun Cheng as Assistant Animator and Mark Wong for music composition, demonstrating how multidisciplinary collaboration can enhance the impact of animated storytelling.
animation design, environmental awareness, polar bear conservation, digital illustration, atmospheric storytelling, motion graphics
CITATION : "Adam Dawson. 'By Polar Animation.' Design+Encyclopedia. https://design-encyclopedia.com/?E=452309 (Accessed on November 18, 2025)"
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