Ben Su Restaurant is a distinguished culinary establishment that exemplifies innovative brand identity and spatial design in contemporary Chinese dining. The restaurant, spanning 260 square meters, represents a sophisticated fusion of traditional Sichuan culinary heritage with modern design aesthetics, particularly celebrated for its signature sauerkraut fish dish. The establishment's visual identity system harmoniously integrates illustrations of key ingredients like fish fillets and chili peppers with architectural and landscape elements characteristic of Sichuan culture, creating a cohesive and immersive dining environment. The design approach emphasizes brand differentiation through its unique positioning, highlighting the establishment's commitment to traditional preservation methods, including a 280-day fermentation process and the absence of artificial preservatives. The restaurant's entrance features an artistically curated sauerkraut display area, serving as a powerful brand statement. The interior design successfully merges artistic sensibility with commercial functionality, while the visual communication system employs high-contrast colors and soft curves in its layout to enhance brand recognition. This comprehensive design project, completed in March 2020, earned recognition with a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its excellence in bridging historical cultural elements with contemporary design language. The restaurant's brand identity particularly resonates with younger consumers through its modern interpretation of traditional Chinese culinary heritage, establishing itself as a distinctive presence in the competitive restaurant industry.
restaurant design, brand identity, Sichuan cuisine, visual communication, culinary heritage, spatial design
CITATION : "Adam Dawson. 'Ben Su Restaurant.' Design+Encyclopedia. https://design-encyclopedia.com/?E=451824 (Accessed on November 16, 2025)"
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