Briiv Air Purification is an innovative sustainable air purification system that revolutionizes traditional air cleaning technology through its pioneering use of natural and renewable materials. Designed by James Whitfield and Sean Sykes, this groundbreaking device emerged from a vision to challenge conventional air purification methods that rely heavily on synthetic materials and unsustainable components. The system employs a sophisticated multi-layer filtration process utilizing moss, coconut husk, and a silk-carbon matrix, delivering performance comparable to traditional air purifiers while significantly reducing environmental impact. Standing at 220mm in height and 160mm in width, this compact unit weighs merely 900g and incorporates elephant-grass based bio-plastic polymer for its housing, demonstrating a comprehensive commitment to sustainability. The device features advanced smart home connectivity and a touchless interface, implemented specifically to address hygiene concerns highlighted during the COVID-19 pandemic. Its innovative design allows for effective filtration of various particulate matter ranging from PM2.5 to PM10, while maintaining optimal air flow and clean air delivery rates. The system's filters are fully compostable, addressing the critical issue of HEPA filter waste in landfills, while its bioplastic construction and recyclable glass shell further emphasize its environmental credentials. This groundbreaking approach to air purification earned recognition with a Golden A' Design Award in the Sustainable Products, Projects and Green Design category, acknowledging its significant contribution to sustainable design innovation. The project, which began development in 2018, represents a paradigm shift in air purification technology, combining ecological responsibility with functional efficiency through its smart monitoring capabilities and user-friendly operation.
sustainable air purification, natural filtration technology, eco-friendly design, smart home integration, biodegradable materials, environmental innovation
CITATION : "Adam Dawson. 'Briiv Air Purification.' Design+Encyclopedia. https://design-encyclopedia.com/?E=451728 (Accessed on November 17, 2025)"
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