Across Poster is an innovative visual communication design that reimagines and preserves the ancient rock art of the Holan Mountains through contemporary digital interpretation. Created by designers Xuguang Zhu and Chao Yang, this sophisticated piece employs advanced lenticular printing technology to create a dynamic viewing experience where traditional and modern interpretations of the rock art alternate based on the viewer's perspective. The poster, measuring 1855mm x 465mm x 30mm, utilizes a unique combination of materials including ink, tea, gelatin, and gold powder to achieve textures reminiscent of the original rock surfaces. This artistic approach serves both as a preservation technique and a bridge between ancient and contemporary artistic expression. The design's distinctive feature lies in its ability to showcase the transformation of cultural heritage, where the original Holan Mountain motifs seamlessly transition into their digital counterparts as the viewing angle changes, symbolizing the evolution and renewal of ancient civilization. The project, which culminated in a digital art festival at Holan Mountain, represents a significant contribution to cultural preservation through design innovation, earning recognition with a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The work demonstrates exceptional technical execution in its use of raster materials and comprehensive material painting techniques, effectively addressing the pressing issue of disappearing cultural heritage while making it accessible to contemporary audiences.
visual communication, cultural preservation, lenticular printing, rock art heritage, digital transformation, contemporary design
CITATION : "Adam Dawson. 'Across Poster.' Design+Encyclopedia. https://design-encyclopedia.com/?E=450495 (Accessed on April 12, 2026)"
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