Bethru Packaging is an innovative ecological cleaning product packaging system that revolutionizes household cleaning through sustainable design principles and environmental consciousness. The comprehensive packaging solution, which earned recognition with an Iron A' Design Award in the Packaging Design category, encompasses a premium reusable spray bottle and eco-friendly tablet packaging system that significantly reduces plastic waste in household cleaning products. The design features a sophisticated visual language inspired by natural elements, utilizing a carefully selected color palette of Pantone 1225C, 292C, and 191C to create an aesthetically pleasing and environmentally responsible brand identity. The system's core innovation lies in its tablet-based cleaning solution, where each tablet, composed of 93 percent natural ingredients, dissolves in tap water to create 300ml of cleaning product, eliminating the need for traditional plastic containers. The packaging architecture includes meticulously designed flow-packs, individual bottle boxes with embossing details, informative leaflets, and shipper boxes, all produced using recyclable materials and sustainable printing techniques. The design successfully addresses the challenge of maintaining product safety and stability while achieving environmental objectives, particularly in protecting the active formulations from moisture during storage and transportation. This holistic approach to packaging design, developed between April 2021 and March 2022, demonstrates a significant advancement in sustainable household product packaging, offering a practical solution that combines premium aesthetics with environmental responsibility.
sustainable packaging, eco-friendly cleaning products, reusable containers, tablet-based solutions, minimal waste design, natural ingredient formulation
CITATION : "Adam Dawson. 'Bethru Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=449607 (Accessed on November 12, 2025)"
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