Borjomi Limited Edition Packaging

Borjomi Limited Edition Packaging

Borjomi Limited Edition Packaging is an innovative packaging design project that reimagines traditional beverage packaging through a sophisticated fusion of cultural symbolism and contemporary aesthetics. Created by Greek designer Antonia Skaraki and team in 2021, this distinctive design celebrates Georgian cultural heritage while incorporating festive elements for a New Year edition release. The design's focal point features a majestic deer, symbolizing Georgian culture, emerging from rushing waters amidst a spectacular display of fireworks. The composition masterfully integrates the historic Bolnisi cross, positioning it within the water as a central life force, while dynamic rainbow lines interweave with explosive firework patterns to create a sense of vibrant movement. The strategic use of red accents amplifies the celebratory atmosphere, while the overall design maintains a delicate balance between traditional elements and modern visual expression. This packaging design, which earned a Bronze A' Design Award in the Packaging Design Category, successfully challenges conventional festive packaging norms by creating a sophisticated visual narrative that connects deeply with cultural heritage while maintaining contemporary appeal. The design's execution demonstrates exceptional attention to detail in its layered symbolism, careful color selection, and thoughtful integration of traditional and modern design elements, effectively transforming a functional beverage container into a compelling artistic statement that serves both practical and aesthetic purposes.

packaging design, cultural symbolism, limited edition, beverage packaging, festive design, Georgian heritage

— Adam Dawson

CITATION : "Adam Dawson. 'Borjomi Limited Edition Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=449522 (Accessed on November 18, 2025)"