Burton Chengdu Retail is an innovative retail space design that exemplifies the harmonious fusion of Eastern and Western architectural elements, completed in December 2022 in Chengdu, China. This 265-square-meter interior space represents a groundbreaking approach to sustainable retail design, incorporating recycled snow gear and construction materials into its 210-square-meter facade. The design philosophy centers on translating snowboarding culture and brand heritage into a tangible retail experience, featuring a unique combination of traditional Chinese mortise-tenon woodwork and modern industrial materials. The space showcases an innovative narrative approach through comic-style illustrations that educate visitors about snow gear usage and brand history, while simultaneously addressing environmental concerns through its sustainable construction methods. The interior architecture demonstrates exceptional attention to detail in its marriage of form and function, creating a landmark destination that serves both retail needs and experiential purposes. The project, which earned a Golden A' Design Award in the Interior Space, Retail and Exhibition Design category, particularly stands out for its innovative treatment of waste materials, where used snow gear and construction debris were systematically decomposed and reconstituted to create distinctive architectural elements. The design successfully integrates themes of sustainability, sports culture, and local heritage, while maintaining a strong focus on customer experience and brand storytelling. The space effectively balances commercial requirements with artistic expression, featuring carefully considered props and displays that differentiate the snow gear products within the retail landscape.
retail design, sustainable architecture, snowboarding culture, Chinese-Western fusion, experiential retail, environmental innovation
CITATION : "Adam Dawson. 'Burton Chengdu Retail.' Design+Encyclopedia. https://design-encyclopedia.com/?E=447996 (Accessed on November 12, 2025)"
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