BASF Global Trend Book 2014/15 Trend Information is a comprehensive and innovative communication tool that provides a structured overview of global color trends specifically tailored for the automotive industry, recognized with a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. This meticulously crafted publication, developed by the Raum Mannheim design team in collaboration with an international design collective, presents an annual analysis of color trends across different regional markets through six distinct booklets housed in a sophisticated slip case measuring 240 mm x 265 mm x 40 mm. The publication features 65 color samples alongside detailed trend information, utilizing premium materials such as Stardream and Heaven Sofmatt paper with metallic finishes to evoke a technical context. The design employs advanced laser-cut technology for its covers, creating a partial reveal effect that reinforces the Under the Radar concept. The work represents a synthesis of extensive global trend research, incorporating insights gathered from international fairs, exhibitions, and consumer research, translated into a cohesive visual language that effectively communicates across diverse cultural contexts. This innovative approach to trend presentation earned recognition at the A' Design Award competition, highlighting its excellence in combining practical utility with sophisticated design elements. The publication's structure, divided into three globally relevant trend worlds and three locally focused sections, demonstrates a profound understanding of both universal design principles and regional market specificities, making it an invaluable resource for automotive designers and manufacturers seeking to align their color strategies with emerging global trends.
trend forecasting, automotive color design, visual communication, global design research, material innovation, design strategy
CITATION : "Adam Dawson. 'BASF Global Trend Book 2014/15 Trend Information.' Design+Encyclopedia. https://design-encyclopedia.com/?E=447410 (Accessed on November 12, 2025)"
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