Ajinomoto Cec Customer Engagement Centre is an innovative customer service facility designed to showcase corporate heritage and engage visitors through interactive experiences, located within a smart factory complex in Malaysia. This state-of-the-art facility, which earned a Bronze A' Design Award in Interior Space, Retail and Exhibition Design category, represents a harmonious blend of Japanese design philosophy and modern technological integration. The centre features multiple specialized zones including an Infoseum, Auditorium, Cooking Studio, Hands-on Lab, and Presentation Room, all designed to facilitate meaningful customer engagement. The design concept draws inspiration from the poetic movement of sugarcanes swaying in the wind, translated into dynamic spatial arrangements that guide visitor flow. The facility's impressive dimensions of 16880mm width, 9500mm depth, and 3200mm height accommodate various interactive elements, including a prominent 3000mm x 4800mm LED video wall that serves as a welcoming feature. The interior design emphasizes clean, linear aesthetics that reflect corporate values while incorporating advanced technological features such as projection mapping and integrated sound systems. The space demonstrates a thoughtful application of the Japanese concept of ikigai, where every design element serves a purposeful function. Completed in 2022, the centre represents a significant milestone in corporate architectural design, combining future-forward elements with practical functionality. The facility's design successfully integrates corporate branding, customer experience, and safety considerations while showcasing technological innovation through various interactive touchpoints and digital information displays.
customer engagement centre, interactive exhibition space, corporate facility design, sustainable architecture, experiential design, smart factory integration
CITATION : "Adam Dawson. 'Ajinomoto Cec Customer Engagement Centre.' Design+Encyclopedia. https://design-encyclopedia.com/?E=447301 (Accessed on December 11, 2025)"
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