Beidacang Junfei Wine Liquor Packaging is an innovative and culturally-rich packaging design that exemplifies the harmonious fusion of traditional Chinese aesthetics with contemporary packaging functionality. The design, which earned a Golden A' Design Award in the Packaging Design category, draws inspiration from classical Chinese elements, particularly the Tang Dynasty's aesthetic sensibilities and traditional Hanfu clothing. The bottle design incorporates a sophisticated peach blossom motif, complemented by an ornate bottle cap that mimics the form of a peach blossom and features decorative elements reminiscent of ancient phoenix hairpins, symbolizing nobility and feminine grace. The packaging's most distinctive feature is its box design, which cleverly interprets the cross-collar right lapel characteristic of traditional Hanfu garments, creating an elegant visual narrative that evokes the concept of Phoenix Crown and Xia Phi. The design employs a thoughtful approach based on five-senses theory, incorporating both visual and tactile elements that enhance the user experience. A particularly innovative aspect is the integration of a practical carrying handle within the collar design of the one-piece box, demonstrating a successful balance between aesthetic appeal and functional utility. The packaging's material selection of glass and paper reflects a consideration for both premium presentation and environmental responsibility, while its anthropomorphic design elements create an emotional connection with consumers. This packaging solution represents a significant advancement in the field of luxury liquor packaging design, successfully combining cultural heritage, innovative design thinking, and practical functionality.
Chinese cultural design, luxury packaging design, traditional aesthetics, premium liquor packaging, innovative bottle design, cultural heritage preservation
CITATION : "Adam Dawson. 'Beidacang Junfei Wine Liquor Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=446690 (Accessed on November 16, 2025)"
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