BORELLO SUPERMERCATI Supermarket design is an innovative retail space concept that revolutionizes the traditional proximity store format in Europe, developed through a comprehensive 360-degree design methodology. This Bronze A' Design Award-winning project, completed in 2015, represents a significant advancement in supermarket design, particularly addressing the shifting market dynamics where large formats are declining and boutique stores remain cost-prohibitive. The design philosophy centers on human interaction and needs, incorporating four essential elements: experience, awareness, simplification, and pleasure. The spatial design, implemented within a 500-square-meter footprint, demonstrates exceptional attention to visual identity and customer engagement, featuring custom typography and illustrations derived from historical retail imagery. The layout emphasizes flexibility and scalability, allowing adaptation to various retail spaces while maintaining a consistent brand experience. This innovative approach to supermarket design integrates traditional retail values with modern consumer needs, manifesting through carefully considered elements such as efficient traffic flow, intuitive product placement, and enhanced shopping experience features. The project's success lies in its ability to challenge conventional retail design paradigms while creating a practical, aesthetically pleasing environment that honors the heritage of traditional food retail. The design demonstrates particular excellence in its approach to space utilization, material selection, and implementation of contemporary retail technologies, earning recognition in the A' Interior Space, Retail and Exhibition Design Award category for its outstanding contribution to retail design innovation.
retail design, supermarket layout, customer experience, proximity store, visual merchandising, brand identity
CITATION : "Adam Dawson. 'BORELLO SUPERMERCATI Supermarket Design..' Design+Encyclopedia. https://design-encyclopedia.com/?E=444709 (Accessed on January 24, 2026)"
We have 216.553 Topics and 472.819 Entries and BORELLO SUPERMERCATI Supermarket Design. has 1 entries on Design+Encyclopedia. Design+Encyclopedia is a free encyclopedia, written collaboratively by designers, creators, artists, innovators and architects. Become a contributor and expand our knowledge on BORELLO SUPERMERCATI Supermarket Design. today.