Between Identity is an innovative three-dimensional typographic sculpture and brand identity design that explores the conceptual and physical manifestations of spatial relationships through advanced 3D printing technology. Created by designers Daeki Shim and Hyojun Shim, this sophisticated work transforms the letter 'B' into a dynamic sculptural form inspired by Venn diagrams, embodying the philosophical concept of 'between-ness' through its unique spatial configuration. The design achieves remarkable visual complexity by presenting different structural interpretations when viewed from various angles while maintaining the recognizable form of the letter 'B' from the frontal perspective. Measuring 250mm in width, 55mm in depth, and 135mm in height, this Iron A' Design Award-winning creation exemplifies the intersection of typography, spatial design, and digital fabrication. The project, which was developed between 2010 and 2011, demonstrates exceptional technical prowess in overcoming the challenges of complex 3D printing processes, requiring meticulous attention to detail and close collaboration with production specialists to achieve structural stability. The design process involved initial conceptualization using Adobe Illustrator, followed by sophisticated 3D modeling and specialized file preparation for additive manufacturing, culminating in post-production treatments to enhance durability. This innovative approach to identity design transcends traditional two-dimensional constraints, offering viewers a contemplative experience that encourages exploration of spatial relationships and the interconnectedness between objects, spaces, and perspectives, while simultaneously serving as a functional brand identifier that exemplifies the progressive possibilities within contemporary design practice.
typography design sculpture spatial-design three-dimensional-printing brand-identity innovative-design
CITATION : "Adam Dawson. 'Between Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=444561 (Accessed on November 18, 2025)"
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