B For Good Leaders Global Summit Network

B For Good Leaders Global Summit Network

B For Good Leaders Global Summit Network is a comprehensive visual identity and communication system designed to unite global business leaders committed to utilizing business as a force for positive change. The design, created by a Dutch creative agency, features a distinctive orange color palette symbolizing warmth and optimism, complemented by an array of warm tones and diverse patterns that reflect the multicultural nature of its participants. At its core, the design incorporates a central eye motif that represents future vision and a unique worldview, while the overall identity system encompasses both digital and physical manifestations, including websites, newsletters, and sustainable event materials. The network's visual identity, which earned a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, demonstrates exceptional attention to stakeholder requirements while maintaining a cohesive brand message. The design's implementation extends across various platforms and physical spaces, utilizing environmentally conscious materials such as recyclable fabrics, biodegradable cardboard, and recycled paper, aligning with its mission of promoting sustainable business practices. The summit network, launched in 2022 with events in Rome and Amsterdam, serves as a platform for knowledge sharing and collective action among business leaders, with its visual identity playing a crucial role in facilitating connection and communication among participants while advancing the concept of regenerative economy.

sustainable business leadership, global summit network, corporate responsibility, visual identity design, regenerative economy, business innovation

— Adam Dawson

CITATION : "Adam Dawson. 'B For Good Leaders Global Summit Network.' Design+Encyclopedia. https://design-encyclopedia.com/?E=444013 (Accessed on November 16, 2025)"