Bright Side Goods Corporate Identity is a comprehensive visual communication system that exemplifies the harmonious fusion of sustainable design principles with contemporary aesthetics, created by designer Bilan Liu in 2023. The identity system's cornerstone is a sophisticated logo that ingeniously combines a heart motif with the letter 'B', incorporating subtle references to home furnishings through integrated sofa and lamp symbols, effectively communicating the brand's commitment to eco-conscious living spaces. This meticulously crafted corporate identity system demonstrates exceptional versatility across various media platforms, maintaining consistent legibility from large-format applications down to minimal dimensions of 30mm in print and 60 pixels in digital formats. The design employs a carefully selected color palette dominated by blue tones, complemented by the professional typography of Proxima Nova, creating a cohesive visual language that resonates with environmentally conscious consumers while maintaining modern sophistication. The system's implementation guidelines ensure uniformity across all brand touchpoints, from business cards to digital interfaces, creating a seamless brand experience that effectively communicates the company's dedication to sustainable home products. The project's excellence in merging environmental responsibility with contemporary design aesthetics earned recognition from the A' Design Award competition, receiving an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its contribution to advancing sustainable design practices in corporate identity development.
sustainable design, corporate identity, visual communication, eco-friendly branding, logo design, brand guidelines
CITATION : "Adam Dawson. 'Bright Side Goods Corporate Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=443268 (Accessed on November 16, 2025)"
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